“SURREAL” was born in Tokyo bay area of Japan in 2013.
We made SURREAL as a clothes brand, which was named by our theme based on the philosophy of Surrealism.
As our first step of this project, we had started our sale of SURREAL to our friend / family who were mostly surfer, skateboarder, and snowboarder. Because our roots had been formed from surfing, snowboarding and skateboarding culture. We have traveled a lot for the sale of SURREAL, so we /SURREAL have been able to grow by interacting with the locals of each area of Japanese coastline, mountain side, and the locals of street of down town area.
As you know, Japan is small country made by islands which have beautiful four seasons, so we can integrate each culture from the beach side, mountain side, and street side.
Our design concept has been inspired by such a local vibrations who are always spending in their places with several conditions. So It is our great pleasure to be able to offer our simple and free designs that are loved by such people. That’s why we keep our road trip for sale to find the real value of our product. As our new topics, we have just started the core Line S.U.R (Surreal Union Rules) of SURREAL since April 2020.